The collaboration with WITEGA Laboratorien Berlin-Adlershof GmbH began as a focused WordPress SEO project and gradually evolved into a comprehensive digital and IT transformation initiative. Initially, the goal was to improve the organic visibility of WITEGA’s extensive WooCommerce product catalog, consisting of more than 1,500 highly specialized scientific products.

As the project progressed, the scope expanded into general IT consulting, IT security, generative AI integration, internal training, and the modernization of both the website and the newsletter infrastructure. Throughout the project, a strong emphasis was placed on scalability, automation, knowledge transfer, and full compliance with data protection regulations (DSGVO/GDPR).

Business Value

The project delivered measurable and long-term value across multiple dimensions of the business, addressing both immediate operational needs and long-term digital sustainability:

• Improved SEO visibility across more than 1,500 product pages, leading to more consistent indexing and discoverability.
• Scalable content creation through automated text generation using the ChatGPT API, significantly reducing manual effort.
• Consistent visual presentation enabled by AI-assisted image generation with Google Gemini.
• Modernized newsletter infrastructure with improved structure, usability, and clearer subscriber management.
• DSGVO-compliant website and newsletter setup, including consent handling, data transparency, and privacy-aware workflows.
• Increased internal autonomy, allowing employees to confidently manage and evolve their own shop and digital content.

Together, these improvements transformed not only the technical systems, but also the way digital tools are understood and used within the organization. Manual, fragmented processes were replaced with modern, scalable workflows, enabling WITEGA to operate more efficiently and with greater confidence in its digital infrastructure.

“Oriol has brought us from the IT prehistory to the modern age.”

— Marzena Orda, CEO

This statement captures the essence of the project’s impact: a transition from isolated, manual, and reactive digital practices to a modern, integrated, and future-ready setup that supports growth, compliance, and internal empowerment.

Approach

The work followed an iterative and pragmatic approach, combining technical optimization with automation and structured knowledge transfer.

• SEO & Platform Optimization
  Analysis and improvement of the WordPress and WooCommerce setup, including structure, metadata, content consistency, and technical SEO foundations.
• AI-Supported Automation
  Design and implementation of workflows using the ChatGPT API for scalable text generation, complemented by AI-generated imagery using Google Gemini.
• IT Consulting & Security
  Support on general IT topics with a focus on system reliability, practical security measures, and risk awareness in daily operations.
• Training & Enablement
  Delivery of three internal courses covering IT security awareness, practical use of generative AI, and hands-on WordPress and shop management.
• DSGVO & Newsletter Modernization
  Review and modernization of website and newsletter processes to ensure compliance with data protection regulations, including consent management and transparent communication practices.

This structured yet flexible approach allowed the project to evolve organically from a single SEO engagement into a sustainable, company-wide digital improvement initiative.